The Beginning of bumGenius

In 2002, Jimmy and Jenn Labit, the creators of bumGenius, were living on $30 a week for groceries plus a WIC check. That certainly wasn’t enough to buy very many disposable diapers when their first child was born, but thankfully they were given three months of diaper service and previously loved cloth diapers from a friend. Without these gifts, they wouldn’t have been able to use cloth OR disposable diapers. Using cloth diapers during this time in their life put them in touch with a real solution to a real need. Cloth diapers helped their family eat - and they were also the start to what became Cotton Babies, a business that started with $100 and became the parent company for the bumGenius brand.

"In keeping with the saying, “necessity is the mother of invention,” all of our products have been designed out of a need." ~Jennifer Labit